Recipe 08 · Repeat purchases & revenue · Short campaign
Three stages that walk members through an 8-week return journey
Made for service brands with long gaps between visits. The first visit, follow-up feedback and the return visit become three stages, keeping members engaged across an eight-week campaign.
Campaign length
8 weeks
First-time setup
45 min setup
Ongoing cost after launch
10–15 min of photo review daily during the campaign
Times are estimates for running the recipe itself; brand content, reward prep, customer service and results reviews need separate staff time. The scope of training and hands-on support is confirmed based on your plan.
We practice it with you
Together we plan the content, rewards and review duties for all three stages, so each step matches a piece of after-service care.
What we review together afterward
See which stage members stop at and compare it with visit records; first figure out whether the content is too hard or the review wait is too long.
Member experience demo · Tap each stage
From taking part the first time to looking forward to the next.
1 / 4 · Day 1
After her facial, the front desk asks her to scan a code into LIFF. She can only see stage 1 — the other two stages don't exist on her screen at all. They're not grayed-out locks; the data can't even be fetched. She uploads a before-and-after of her treatment and gets 100 points.
Stage 2 is pick 1 of 3, so people who don't want to take another photo can still finish.
How to get all kinds of members to take part
Stage 2 is pick 1 of 3, so people who “don't want to take another photo” or “don't want to write a review” each have a way through. The expiry policy must be set to move people on to the next stage automatically — if it's set to block, a customer who misses stage 2 is permanently stuck in the 8-week campaign, which is worse than not running it at all. Every stage pays out points on its own; finishing isn't the only way to earn.
Getting ready to launch · Setup, modules and staffing
What to set up in the admin console (35 fields total)
1. Build a three-stage mission series on a single campaign timeline
Per stage: unlock condition / completion threshold / expiry policy — 3 stages × 3 fields
2. Attach photo missions to each stage
Per mission: points / photo required / review required / time window — 5 missions × 4 fields
3. Use a bonus sub-condition to catch “brought a friend,” at the store manager's discretion
Bonus toggle / description / bonus points — 1 set × 3 fields
4. Make the finisher reward a fixed-value voucher, locked behind a level requirement
Voucher value / validity / level requirement — 1 voucher × 3 fields
Staff time: About 45 min setup. 10–15 min of photo review daily during the campaign (5–15 submissions a day per store, manageable by hand); bonus decisions take about 30 sec each
Prerequisites: Mission series module enabled (we've checked: some projects don't have it on yet)
This play requires enabling the related modules in the admin console marketplace first.
Other ways to play with the same “Mission series”
We set up your first campaign together and explain the thinking behind it, so your team gradually learns to run things on its own. See how training and hands-on support work
Limits to know before you launch Pitfall × 3
- Don't promise “stage 2 opens automatically 28 days after the first visit.” A stage unlocks when the previous stage is completed, start and end are fixed dates, and every customer shares the same timeline — personalized due dates can't be done.
- Photos can only be seen by the member and admins; there's no public display wall. In beauty that's a privacy selling point, but don't casually add “we can turn this into a customer showcase wall later” — that would need separate development.
- Bonus points get multiplied by the member's level multiplier, so factor that into your budget when setting the amount.
What can't be automated
- Daily photo review is 100% manual; there's currently no AI pre-screening
Recipe 08 · Next step
Make “Three-stage Seasonal Treatment” your brand's own
Bring your brand and your ideas. We'll teach you how to set it up and how to read the results, and work with you to prepare the next round members can take part in.