Recipe 07 · Member insights & segments · Always-on
Members post wishes and like each other's, and you respond
Members share what they're hoping for and like the ideas they love. Your brand picks the next poll or campaign topic from the most popular wishes, so your content comes from real demand.
Campaign length
Always-on
First-time setup
30 min setup
Ongoing cost after launch
5 min a week to scan the top 10, 20 min a quarter to run a poll
Times are estimates for running the recipe itself; brand content, reward prep, customer service and results reviews need separate staff time. The scope of training and hands-on support is confirmed based on your plan.
We practice it with you
Together we design your first prompt inviting members to post, and practice turning popular wishes into your next poll.
What we review together afterward
Look at which wishes got a response and which issues keep coming up, and regularly explain what's being adopted and why some things can't be done yet.
Member experience demo · Tap each stage
From taking part the first time to looking forward to the next.
1 / 3 · Day 1
The Wish Wall already has 30 wishes from other people when she opens it. No writing needed: three likes, and she's taking part.
A like costs nothing and asks nothing, so even people who aren't good with words can take part.
How to get all kinds of members to take part
A like costs nothing and asks nothing, so even people who aren't good with words can take part. It's text only, with no image field, so there's no “my photo doesn't look good” hurdle. One like per person stops anyone gaming the ranking, and new wishes get a chance to be seen. Each quarterly poll announces how the decision was made, so people whose idea wasn't picked still know their input went into the decision.
Getting ready to launch · Setup, modules and staffing
What to set up in the admin console (9 fields total)
1. Open the Wish Wall and seed it yourself with a recurring mission
Wish Wall toggle 1 field + seed mission points and cycle 2 fields
2. Each quarter, turn the top 3 wishes into a poll
Question / 3 options / start / end — 1 question × 6 fields
Staff time: 30 min setup; then 5 min a week to scan the top 10, 20 min a quarter to run a poll
Prerequisites: Wish Wall enabled, Polls enabled
This play requires enabling the related modules in the admin console marketplace first.
Other ways to play with the same “Wish Wall”
We set up your first campaign together and explain the thinking behind it, so your team gradually learns to run things on its own. See how training and hands-on support work
Limits to know before you launch Pitfall × 3
- An empty wall hurts more than no wall. Seed at least 30 posts yourself before launch, then put the entry on the home page; the seed mission must run for two weeks first.
- There's no AI moderation for text, so a negative post can end up at #1. A 5-minute weekly check is the minimum staffing for this recipe and can't go to zero. For complaint-sensitive categories (aesthetic clinics, healthcare, repair services), we don't recommend putting the Wish Wall in the main spot on the home page.
- The Wish Wall is text only, with no image field. A photo wall is a different thing, and right now photos can only be seen by the member who posted them and admins.
What can't be automated
- 5 min a week checking the top 10 by hand (no AI text moderation, so this staff time can't go to zero)
Recipe 07 · Next step
Make “Member-grown Content Wall” your brand's own
Bring your brand and your ideas. We'll teach you how to set it up and how to read the results, and work with you to prepare the next round members can take part in.